Pru Design

Pru Design is an independent homeware brand based in North London, creating timeless pieces for slower living. Founded by Nancy Kelly, every collection is thoughtfully designed in London and handmade in small batches across the UK and with trusted partners in Europe and Asia. With a strong focus on ethical production and long-standing factory relationships, the brand is committed to responsible manufacturing and transparency. Nancy brings over 15 years’ experience designing for leading luxury fashion and interiors brands, shaping Pru Design’s refined yet functional aesthetic. Sustainability is at the heart of the brand, using sustainably sourced 100% natural fabrics, ingredients and packaging across the collection. Thoughtfully made for those who care about how and where products are created, Pru Design offers beautifully crafted pieces designed to be used and enjoyed for years to come.